rgb

rgb 2007 is the first design festival in India and it's been a long time coming. Conceived and planned by the students of NID, it will be held this October on the 5th, 6th and 7th.

The student team organizing the event asked me to quickly create an intro animation (based on the logo, created by the ridiculously talented SN Rajpurohit) for the festival, and this is what I whipped up over three days and nights-


Click To Play
I made this in Maya 7.0 and rendered it with finalRender Stage-2. The idea was to get make something that looks and sounds professional and is at the same time short and quick. The really difficult part was finding the right material and render settings to get the desired look. I wanted a glass/acrylic feel to the letters. Both the letters and the camera were animated to give the feeling that the logo is forming slowly. The camera movements are very bullet time inspired and the shots were edited to sync with the music.

I really enjoyed working on this as it gave me an opportunity to get back to working with Maya and to experiment with new ideas. And given the time constraints, it was a pretty cool crash job.

I hope you like it. Do post your thoughts!